Time Master 70
A 3D product film made for Ferro & Company to introduce a new colour variation of its Time Master 70s watch. The objective was to present the product in a striking visual environment that combined the character of 1970s design with a refined, contemporary finish.
After studying the brand's audience, history and visual language, I used AI-assisted concept development to explore and validate the creative direction. The final scene was built around nostalgia, using leather, wood and warm sunset lighting to communicate craftsmanship and familiarity.
Bauhaus-inspired graphics, aviator sunglasses, vintage newspapers and other carefully selected props reinforced the period while drawing attention to the watch's materials and details.
An early animatic established the camera movement, timing and narrative flow, allowing feedback before full production began — the animatic-versus-final comparison below shows how closely the delivery tracked that first pass.
Wireframe and making-of passes document the modelling and lookdev stage, where the case, bracelet and dial were rebuilt from reference so every colourway could be swapped without re-lighting the scene.
The final delivery included a 4K product animation, optimised social-media versions and high-resolution stills for campaigns and e-commerce. I also advised the brand on how the 3D assets could support future digital and website experiences.
