Bouquet of Deals
Developed in collaboration with Studio Loop and Macy's, this multi-brand campaign brought a diverse collection of products to life through a combination of creative direction, motion design and generative AI.
The creative direction was shaped in close partnership with Macy's creative team. Generative AI played a central role in the production process, allowing us to create, adjust and maintain a consistent visual language across multiple campaign days, product categories and brands.
This flexible workflow was particularly valuable when products changed during production. Instead of rebuilding assets from scratch, we could respond quickly while preserving the quality and visual continuity of the campaign.
For products featuring small or detailed typography—which generative AI could not reproduce accurately—we adopted a hybrid approach. High-resolution product photography was composited into the generated imagery to ensure brand and packaging accuracy. Authentic product footage was also incorporated into selected assets, combining the speed and creative possibilities of AI with the precision of traditional post-production.
The result was a scalable and adaptable campaign that maintained a cohesive visual identity across every deliverable.
