Macy's FOOHs
I collaborated with Loop on Macy's 2025 Thanksgiving campaign, a large-scale production featuring 86 video deliverables for brands including Gucci, LEGO, YSL, Dyson, Michael Kors, Nespresso, UGG, Beats and many others.
I led the production of 25 fully animated 3D videos inspired by fake out-of-home advertising. With only 37 days to complete the work and multiple rounds of stakeholder feedback, I developed a structured weekly production pipeline that allowed each batch of assets to move efficiently from modeling and animation through review and final delivery.
The campaign's visual language drew inspiration from the iconic Macy's Thanksgiving Day Parade, presenting a celebratory "parade of products" while maintaining a consistent aesthetic across different brands and promotional offers.
A teaser released ahead of the campaign reached more than 75 million combined views on Instagram and TikTok. All assets were delivered on schedule, resulting in a successful collaboration and the beginning of an ongoing partnership with Loop.
Credits
- Full Campaign Production: Loop
- Creative Direction: Meykllen Paulino
- Post Production Coordinator: Alberto Cristino
- Design: Kevin Cabral
- 2D Animation: Gabriel Dal'maso
- Color Grading: Vitor Furlan
- Editing and Finalization: Leonardo Drehmer
- 3D Production: Prosper
- Animation & Modeling: Alberto Cristino
- Animation: Mateus Otto
- Modeling: Lucas Barbosa