O Desafio Smurfit
2D animation
What I did — 2D Animation
Client — In collaboration with South Square — final client Smurfit Westrock
An animated piece produced for Smurfit's internal challenge campaign, turning a dense set of messages into something people would actually watch to the end.
The making-of below shows the build: rigging the illustrated assets, staging the scenes and layering the small secondary motion that keeps a flat frame alive.